73% of US millennials are now opting for sustainable investments

According to data from MoneyTransfers.com, most US millennials (73%) are now choosing sustainable investments over traditional options. This is a stark contrast to previous generations, with only 21% of the older generation.

Commenting on the report, Jonathan Merry, CEO of MoneyTransfers, said, “It’s encouraging to see that more and more young people are interested in ethical investments. This is a sign that they are aware of the challenges facing our planet and want to do something about it. There is a growing body of evidence to suggest that ethical investments can outperform traditional investments in the long run. So it’s a win-win situation for investors and the planet.”

Millennials are the key disruptors

Millennials make up a huge demographic. Besides, they are in line to inherit massive wealth from baby boomers. With digitization, they will continue to disrupt the wealth and asset management business. The generation is bold in making investment decisions consistent with their ideals.

America can’t ignore the demographic shift in investment patterns. The rise of millennials is inevitable, and their investment preferences are noteworthy. They seek opportunities to invest in companies that create social and environmental impact.

Sustainable investment is a way to go

Investors are implementing socially responsible practices while investing. And sustainable investment gives a competitive advantage. Ethical investing requires adapting current cultures, procedures, technologies, and training programs.

Business managers are critical in changing and driving the narrative for sustainable development. For one, they must know what their organizations are doing that could harm the environment. Also, they should track and report the progress of their sustainability efforts to the stakeholders.